There is always hope in the face of hindrances,
and heroes in the face of hardship. That’s why this 2013, Cobra Energy Drink
announces the return of Cobra Pinoy Heroes, where they search for Filipinos who
exemplify hero-like qualities through their own little ways. This story-telling
project aims to recognize Filipinos from all walks of life that have
contributed to nation building, no matter how big or small the deed is.
A bigger and better Pinoy Heroes Awards is what
Cobra has prepared this year, with prizes of up to P150,000 for the most
inspiring and compelling story.
There are four categories, namely,
Youth, which is heroism by 18- to 23-year-old
Filipinos; Work Force for employed
Filipinos who are 18 years and above; Service
for men and women in uniform from NGOs or in government service; and lastly,
the Modern Day Hero for males and
females who have done an act of bravery, courage, and selflessness in an
everyday setting beyond what is expected of them. There will be one winner per
category, and other special awards will receive P50,000 each.
Cobra Energy Drink launched this project for its
second consecutive year because it believes that these small acts of heroism are
a good start to building a better and progressive nation.
This ideology supports its latest tagline, Lakas
ng Pinas, where Cobra acknowledges that every Filipino’s action, whether
big or small, plays a role in the betterment of the country.
Cobra is the Philippines’ number one and best-selling energy
drink, powering the country to progress.
It contains world-standard quality ingredients
like B-Vitamins sourced from Quali-blends, the world's leading supplier of
pharma-grade vitamins, as well as ginseng, taurine, inositol and other
ingredients to help Filipinos achieve more in a single day, everyday. It has
three variants to serve different energy needs, namely: Cobra Original for
instant energy, Cobra Fit with ActivBurn technology plus L-Carnitine to burn
calories, and Cobra Smart with gingko biloba for instant brainergy.
“We want
to give credit and value to whom they are due. Every day, we encounter Filipino
heroes who have shown acts of bravery, strength, and selflessness for the other
people they serve. This is a venue for the unnamed to be recognized for going
above and beyond the call of duty, and for the rest of us to be inspired to be
better, to be heroes in our own way,” says Jef Mendoza, Cobra
Energy Drink Brand Manager.
Interested storytellers can either share their
personal stories, or nominate a story of another qualified individual. Story
entries are now accepted until July 21 through the Pinoy Heroes app on Cobra’s
Facebook page,
or through on-ground activation in Metro Manila, Pampanga,
Cavite, Laguna, Bulacan, Nueva Ecija, Isabela, Dagupan, Bataan, Olongapo,
Dumaguete, Naga, Iloilo, Tacloban, Bacolod, Cebu, Cagayan de Oro, Bukidnon,
General Santos, Zamboanga, and Davao.
For the complete mechanics and dates of
on-ground activations, visit facebook.com/CobraPhilippines.
“Cobra
has been the partner in life of many unsung Filipino heroes. We learned that
our brand has served as an icon of inspiration to a lot of Filipinos to serve
better, harder, everyday. This is why Cobra Pinoy Heroes was launched, for the
whole nation to see that every Filipino’s passion and hard work will not go
unnoticed,” ends Mendoza.
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